Translation Company Slogan Competition Winners

Released on = March 20, 2006, 6:34 am

Press Release Author = Lingo24 Translation Services

Industry = Education

Press Release Summary = Lingo24 today announced freelance German translator Antje
Eberle as the winner of their slogan for translation competition, jointly sponsored
by airline TAP Portugal and travel company Keytel International.

Press Release Body = Lingo24 today announced freelance German translator Antje
Eberle as the winner of their slogan for translation competition, jointly sponsored
by airline TAP Portugal and travel company Keytel International.
Antje's entry "Lingo24 - never lost for words" (translated into German as "nie
sprachlos") was judged the slogan which encapsulated the essence of Lingo's language
services and also translated effectively into at least one other language. As a
result, a delighted Antje plus companion will jet off to Portugal courtesy of TAP to
spend three nights in a luxurious Pousada on the Algarve, courtesy of Keytel
International.

Translation manager Karen Elwis takes up the tale: "Winning this competition was no
mean feat on Antje's part, as we received over 130 entries. She adds: "Predictably
there were many cases where the suggested slogan worked in one language, but didn't
work so well in the translation." However, Lingo24's marketing department was
particularly impressed by an English slogan submitted by freelance translator Anne
Withers, whose suggestion was: "Lingo24 means business worldwide". The company now
intends to use this as its strapline, and as a special bonus prize will be treating
Anne to a slap-up meal in Edinburgh next month.

Lingo24 MD Christian Arno comments: "Anne's slogan leapt out at us immediately,
though unfortunately it couldn't be our overall winner as it was virtually
impossible to translate without losing one of the numerous layers of meaning!" He
adds: "We feel that this strapline sums up perfectly what our company is all about -
that we're language professionals who are serious about helping clients expand
internationally."

The other runners-up in the Slogan for Translation competition were Graeme Denman
(with "Communication is our vocation" - translating into Portuguese as "A
comunicação é a nossa vocação") and Mari Luz Ponce (with the Spanish "Porque no
bastan las palabras" - translated by "because words are not enough"). They will
each receive a Lingo mug and Lingo T-shirt, plus whisky or chocolates.


Web Site = http://www.lingo24.com

Contact Details = Lingo24 Ltd.
31 Chelsea Park Gardens
London
SW3 6AF
UK
+44 (0) 870 765 4646
links@lingo24.com

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